Digital marketing

1. Digital marketing also known as data-driven marketing is the marketing of products or services using digital technologies, mainly on the Internet.
2. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.
3. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops,digital marketing campaigns are becoming more prevalent and efficient.
4. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
5. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
6. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.